SOME NUMBERS
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A report by the Economist Intelligence Unit found that 70% of international business ventures fail due to cultural misunderstandings and miscommunication.
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Cross-cultural competency among service teams leads to a 46% higher customer satisfaction rate when dealing with international clients, according to a report by Forrester Research.
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of executives believe diversity of thought and culture is critical for innovation and driving new business solutions in the global marketplace. Source: Forbes Insights
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